Brake, the road safety charity, is calling for organisations to prepare for Road Safety Week, which takes place 15-21 November, 2021.
This year’s theme is “Road Safety Heroes” to pay tribute to the work of road safety campaigners, professionals, individuals and organisations across the country, providing a platform to speak up about how we can all play a part in making journeys safer for everyone.
To help shine a light on the huge variety of road safety champions, Brake is theming each day to focus engagement, PR and social media activity to celebrate specific groups of heroes:
Monday 15 November: Road safety campaigners and charities
Tuesday 16 November: Children, families, youth and schools
Wednesday 17 November: Road safety professionals
Thursday 18 November: Emergency services and road victim services
Friday 19 November: Fleets, businesses and employers, Safe Tee Day
Saturday 20 November: Sustainability heroes
Sunday 21 November: Marking the World Day of Remembrance for Road Traffic Victims 2021
“Road Safety Week is the UK’s biggest road safety event and, each year, millions of people around the UK get involved to take action for safer roads,” said Jason Wakeford, Head of Campaigns at Brake.
“Road Safety Week inspires thousands of schools, organisations and communities to shout out for our right to make safe and healthy journeys every day. It also provides a great opportunity for anyone working in road safety to get more people involved with their work.
“This year we are encouraging everyone to celebrate their road safety heroes during the week (15-21 November) by downloading our new PR and social media toolkit for loads of ideas for getting involved.”
To sign up for Road Safety Week, please visit: www.brake.org.uk/road-safety-week.