Texas Department of Transportation (TxDOT) is running a ‘Plan While You Can’ campaign incorporating powerful messages from the victims of drunk driving.

The campaign is intended to save lives and decrease alcohol-related crashes all year long, but with a particular emphasis during holidays such as the upcoming Fourth of July weekend. During the 2015 Fourth of July weekend, there were 355 alcohol-related crashes in Texas, resulting in 19 fatalities and 32 serious injuries.

“Drinking and driving is stupid!”

“The concept is simple: Save your own life and the lives of others by planning for a sober ride.” said Texas Transportation Commissioner Jeff Moseley.

The ‘Plan While You Can’ campaign – which coincides with an increase in drunk driving enforcement along with local no-refusal efforts – includes a multi-city tour that stops at shopping malls in Austin, Fort Worth, Houston, Lubbock and Waco. Shoppers are invited to test their driving skills during a two-minute interactive game that simulates sober-to-impaired driving conditions, including difficulty in steering, delayed reactions and blurred vision. In addition, two large video monitors will allow mall shoppers to watch 30-second videos from the Faces of Drunk Driving website featuring stories from drunk driving crash victims in Texas.

Drivers under the influence of alcohol can face up to $17,000 in fines and legal fees, the loss of a job and other costs. TxDOT strongly encourages everyone to plan for a sober ride before going out. Visit SoberRides.org to find alternatives to drinking and driving, such as:

  • Calling a taxi or using a transportation app on your smartphone.
  • Using mass transit.
  • Asking a sober friend or family member for a ride home.
  • Spending the night.

Visit the Faces of Drunk Driving website to read the victims’ stories.