A campaign in the Western Cape is urging everyone to play a part in improving road safety for pedestrians, cyclists, passengers and drivers.

The Department of Transport and Public Works’ Our Safely Home campaign encourages motorists to be vigilant on the road, and pedestrians to make themselves visible to motorists, especially at night and in the early morning.

The initiative comes after data from the Department of Transport and Public Works revealed that a high percentage of pedestrians killed on the road who were tested for alcohol had a blood alcohol content (BAC) of more than 0.2 g per 100ml of blood, which is four times the legal limit for drivers.

Young males are the category of pedestrian most likely to die after drinking, with the highest risk being those aged 20 – 29 years.

The campaign urges pedestrians to stay away from freeways and busy roads, especially at night, and especially after consuming alcohol.

Pedestrians are advised to always wear high visibility clothing, particularly in the evening and in bad weather and walk-in groups when possible.

Motorists are urged to show consideration for pedestrians wherever they are and to slow down.