Chief Executive Officer
eDriving is excited to have Celia Stokes as our new leader. Celia brings a wealth of marketing leadership and a passion for online learning to eDriving.
For most of 2014, Celia served as interim President of Envision Experience, an education organization that provides hands-on, in-person career exploration opportunities for students of all ages, from elementary school through college. During this time, she led a major overhaul of the marketing, product and operational strategies, paving the way for a significant jump in the organization’s revenue.
Prior to that, Celia served as the Executive Vice President and Chief Marketing Officer of K12 Inc., the nation’s leading provider of online learning options for students in pre-kindergarten through high school. Celia led the efforts that resulted in K12’s dominant leadership in the fast-growing online learning space, from late-stage startup through the company’s IPO, ultimately resulting in K12’s value nearing the billion mark. K12’s pace of growth during her tenure placed it in the top 2% of the Russell 2000 Index of companies, in terms of revenue and EBITDA growth over that time.
Celia’s career experience has been diverse, with time spent in the airline, television, and e-commerce sectors; she has worked on “the agency side” of marketing, in senior-level management roles, providing expertise and guidance to a diverse range of clients including PBS, FOX TV, NBC, Sky Broadcasting (London), the National Gallery of Art, Pinnacle Healthcare and many others. Her creative approach to leadership and her strong belief in the power of online education to change lives is the driving force behind the work that we do at eDriving.
Chief Operating Officer and Executive Vice President — eDriving Consumer
Jeff served as Chief Executive Officer of InsuranceQuotes, a Bankrate owned company, from 2012 to December, 2015 and served as President and Chief Operating Officer from 2011 until 2012. From 2006 to 2011, Jeff served in various executive roles, including Chief Marketing Officer and Senior Vice President, Marketing & Web, at LeapFrog Enterprises – a designer, developer, and marketer of innovative, technology-based learning products. From 2001 to 2006, Jeff served in various senior leadership capacities at Orbitz Worldwide, including Vice President of Product and as Vice President and General Manager of all key travel verticals through his tenure. From 1995 to 2000, Jeff served in a variety of roles at American Airlines in Revenue Management. Mr. Grant holds an M.B.A. from the Kellogg School of Management at Northwestern University as well as a B.B.A from the University of Michigan.
Executive Vice President – eDriving FLEET
Ed joined the eDriving executive team in March 2016, with eDriving’s acquisition of Interactive Driving Systems. A pioneer in the development of telematics-based safety solutions, Ed is leading the new eDriving Fleet Team in synthesizing and commercializing innovative ways to help corporations large and small take advantage of cutting-edge technology, as well as continuing to grow eDriving’s presence in global safety solutions.
As founder and CEO of Interactive Driving Systems, Ed led his team at the forefront of research and innovation in the field of road safety and culture change strategies. Ultimately the company’s tireless efforts led to the creation of its flagship product, Virtual Risk Manager®(VRM), a first-of-its-kind fleet risk management offering focused on helping clients build their road safety management strategy into their operating DNA on the journey towards creating a CRASH FREE CULTURE®.
Under Ed’s leadership, VRM to date has trained over a million fleet drivers, earned over 70 awards, and enjoyed the privilege of working with some of the world’s most successful businesses, including BT, Nestlé, Zurich, Cummins, Pfizer, Siemens, Johnson & Johnson, Mondelez, GSK, Merck & MSD, Transport for London, ASDA (Wal-Mart), Liberty Mutual, Roche, TNT, Sanofi, AON, Iron Mountain, McCain, Royal Mail, and many more.
As a veteran of the fleet risk management industry for over 20 years, Ed has helped transform the way companies proactively manage risk and prioritize the safety of their employees on a daily basis. His passionate advocacy and leadership efforts have been instrumental in initiating and maintaining collaborative industry benchmarking initiatives.
Ed grew up in the United Kingdom, studied Marketing and Engineering at The University of Huddersfield, became a US citizen in 2010, travels the world regularly for business and pleasure, and is a fishing and wildlife photography enthusiast.
Chief Financial Officer
Peter Gregovich serves as the CFO for eDriving, and is responsible for all finance and accounting operations. Prior to joining eDriving, Pete held a broad range of financial leadership roles at both public and private companies, including CFO of Zoove Corp (acquired by mBlox), and CFO/Vice President of Finance and Operations for Halogen Media Group, Allbusiness.com, and Dun & Bradstreet. Previously, Pete spent nearly a decade with CNET Networks (acquired by CBS), and managed all corporate financial planning and analysis functions for both domestic and international operations. Pete holds an MBA from Golden Gate University and earned his BA in Finance from San Diego State University.
Frank N. Chen
Chief Technology Officer / Senior VP of Engineering
Frank N. Chen joined in us in October 2015 as Chief Technology Officer and Senior VP of Engineering. Prior to this, Mr. Chen was the Vice President of Engineering and Global Chief Architect in FLEETCOR, where he led the global initiatives including Innovation Center, Mobile and IoT products since March 2013. From 2006 to 2013, Mr. Chen served various technology leadership roles in Telenav Inc, including Engineering Head of Enterprise Business Unit, API Cloud Platform and Innovation Group. From 1994 to 2005, Mr Chen held a variety of Engineering, Sales, Consulting positions in Good Technology, Fujitsu Network, Butler Manufacturing and Gongcheng Management Consulting. Mr. Chen has over 20 years of experience in product innovation, software engineering and large-scale data processing platforms, in addition to managing global teams to deliver product roadmaps.
Chief Strategy Officer
As one of the original founders of DriversEd.com, Gary Tsifrin is among the pioneers of online driver safety and training education. He has worked with state and local governments across the U.S. to expand recognition of online course delivery for driver education, increasing opportunities for students and families. Mr. Tsifrin has focused on government relations, strategic partnerships with school districts and enterprises, student-centered course optimizations and extending the reach of online education. He is most proud of the dedicated team he helped build over the last 18 years. Mr. Tsifrin holds a B.A. from U.C.L.A. and an M.A. from Cornell University. He lives in San Francisco with his wife and son. He is a strong advocate of midday walks and naps.
Chief Marketing Officer
Lowell Orelup brings over fifteen years of leading-edge marketing management experience to eDriving. Lowell is well-versed in all areas of digital marketing, from SEO/SEM to social media marketing, and has worked in a variety of exciting vertical markets, from online learning to consumer product sales. He joins eDriving after a very successful tenure as the VP of Marketing for LendingTree. There, his focus on strengthening that brand’s digital marketing efforts led to tremendous growth in revenue and profit. Prior to that, Lowell served as the Digital Marketing Director for Adchemy, an e-commerce technology company that focused on product search. Adchemy was named by the Wall Street Journal as one of the top 50 startups in the U.S.; its reputation as a digital marketing pioneer led to its acquisition by WalmartLabs in 2014. Lowell has also served in senior marketing management roles at QuinStreet and Homemade Gourmet, Inc.
Head of Human Resources
Heather Odom is an organizational catalyst for change with twelve years in human resources. Specializing in talent acquisition, risk mitigation, corporate development, and business strategy implementation, she partners with senior leadership to cultivate forward-thinking workplaces and performance-driven culture. In 2011, Heather joined eDriving and was involved in the due-diligence and integration activities that formed eDriving. Previously, she spent six years in Human Resources with Rancho Santa Fe Technology where she led nationwide program rollouts, corporate restructures, and earned the inaugural Workplace Excellence Award for small employers. Heather achieved certification as a Senior Professional in Human Resources (SPHR) and sits on the NCHR-SD Leadership Council. She also serves as a board member for Kids Included Together, a global e-learning nonprofit providing eLearning training to community–based organizations committed to including children with and without disabilities into their recreational and youth development programs.