eDriving to Attend UK’s Biggest Fleet Management Show, Fleet Live

Huddersfield, UK – [August 20, 2019] – eDrivingSM has announced it will be attending Fleet Live from 8th – 9th October 2019 at the NEC, Birmingham, UK.

The show is described as the UK’s leading event for the fleet management community and gives decision-makers the chance to face future challenges and opportunities together with two days of learning, sharing and networking.

eDriving invites clients and partners to the event, where Andy Cuerden, Managing Director, Europe and Nick List, Customer Success Director, Europe, will demo eDriving’s multi award-winning driver risk management programme, Mentor by eDrivingSM.

Mentor by eDriving provides everything managers need to achieve and sustain a crash-free culture® in a smartphone-based micro learning and behavioural change management system. It provides a holistic picture of risk by combining Mentor’s smartphone telematics data with licence check data and collision data in a single platform with easy-to-use tools for managers to identify their riskiest drivers and take prompt remedial action.

The Mentor smartphone app guides driver performance and provides feedback on risky behaviours such as harsh acceleration, braking, and cornering, speeding, and phone distraction. Most importantly, it follows up with 3-5 minute engaging, interactive coaching modules to address risky driving behaviours and influence attitudes and behaviours, one trip at a time.

Powered by the FICO® Safe Driving Score, Mentor empowers “good” drivers to prove their low-risk profile, and “high-risk” drivers to understand their risk exposures and how those factors affect their safety. Mentor incorporates many successful elements of gamification, including its “Circles” feature that encourages friendly competition between co-workers and provides opportunities for managers and drivers to remain engaged informally as they work together to remain collision-, licence endorsement- and injury-free. Mentor is available globally in 14 languages to date.

“We’re looking forward to meeting with fleet managers and decision-makers at Fleet Live to demonstrate how Mentor can help them influence the attitudes and behaviours of their drivers and ultimately create a safer fleet,” said eDriving’s Andy Cuerden.

Visitors to eDriving’s Fleet Live stand (B54) will be able to see Mentor in action and also enter a prize draw to win an iPad.

Media Contact
Julie Farmer

About eDriving
eDriving helps organisations to reduce collisions, injuries, licence endorsements and total cost of ownership through a patented driver risk management programme. Mentor by eDriving’s comprehensive solution provides actionable behavioural insights to help organisations build a total view of driver risk within a company-wide crash-free culture® to ensure all drivers return home safely to their loved ones at the end of each day.

eDriving is the global risk management partner of choice for many of the world’s largest organisations, supporting over 1,000,000 drivers in 96 countries. Over its 23-year history, eDriving’s programmes have been recognised with 70+ awards around the world. For more information visit