Ed joined the eDriving executive team in March 2016, with eDriving’s acquisition of Interactive Driving Systems. A pioneer in the development of telematics-based safety solutions, Ed is leading the eDriving Fleet Team in synthesizing and commercializing innovative ways to help corporations large and small take advantage of cutting-edge technology, as well as continuing to grow eDriving’s presence in global safety solutions.
As founder and CEO of Interactive Driving Systems, Ed led his team at the forefront of research and innovation in the field of road safety and culture change strategies. Ultimately the company’s tireless efforts led to the creation of its flagship product, Virtual Risk Manager®(VRM), a first-of-its-kind fleet risk management offering focused on helping clients build their road safety management strategy into their operating DNA on the journey towards creating a CRASH FREE CULTURE®.
Under Ed’s leadership, VRM to date has trained over a million fleet drivers, earned over 100 awards, and enjoyed the privilege of working with some of the world’s most successful businesses, including BT, Nestlé, Zurich, Cummins, Pfizer, Siemens, Johnson & Johnson, Mondelez, GSK, Merck & MSD, Transport for London, ASDA (Wal-Mart), Liberty Mutual, Roche, TNT, Sanofi, AON, Iron Mountain, McCain, Royal Mail, and many more.
As a veteran of the fleet risk management industry for over 20 years, Ed has helped transform the way companies proactively manage risk and prioritize the safety of their employees on a daily basis. His passionate advocacy and leadership efforts have been instrumental in initiating and maintaining collaborative industry benchmarking initiatives.
Ed grew up in the United Kingdom, studied Marketing and Engineering at The University of Huddersfield, became a US citizen in 2010, travels the world regularly for business and pleasure, and is a fishing and wildlife photography enthusiast.
Andy has been working with CEO and Founder Ed Dubens since 1994. Instrumental in the initial technical development of Virtual Risk Manager (VRM), Andy has overseen the continued evolution of the platform from an offline CD-ROM to the cloud-based program of today that helps companies around the world manage driver risk.
The advance of smartphone telematics has resulted in the development of VRM-Mentor, incorporating Mentor by eDriving, a smartphone telematics driver improvement program. Andy continues to be heavily involved in the development process to ensure that the program is not only simple and accessible to clients, but also fully compliant with the General Data Protection Regulation (GDPR) and that, above all, client and driver data remains private, safe and secure.
So important is information security and client privacy to eDriving that Andy led a team in achieving and maintaining an internationally-recognized standard that defines best practice for an information security management system. First achieving the British Standard Institute’s ISO/IEC 27001: 2013 standard for information security management in 2014, Andy has ensured that the company’s comprehensive security systems continue to meet the highest standards, resulting in re-certification in 2018.
Andy resides in Huddersfield, UK, and holds a History degree from the University of Lancaster. Away from the office he can be found following and supporting his beloved Huddersfield Town Football Club.
Ross’ diverse background in global finance and strategy brings fresh vision to the eDriving leadership team.
Prior to joining eDriving in December 2016, he served as the Director of Corporate Strategy at InsuranceQuotes.com in Denver, Colorado, where he managed a team overseeing financial planning/analysis, business development, and executive-level strategic initiatives. He was involved in two buy-side acquisitions, and was part of the executive team responsible for selling InsuranceQuotes.com to Genstar Capital–backed All Web Leads in December 2015 for $165 million.
From 2007 to 2012, Ross served in a variety of management roles at UBS Investment Bank in both London and New York, most notably holding a role directly supporting the global COO and joint global heads.
Ross grew up in the United Kingdom. He holds a first-class Bachelor of Science degree in Accounting and Finance from the University of Warwick, and is certified with the Chartered Institute of Management Accountants (CIMA).
Annette joined eDriving in February, 2018 with a focus on Customer Operations. Annette works across all eDriving teams to identify and support innovative product development and streamline operations to directly support our customers’ programs and objectives. Prior to eDriving, she was in frontline telematics sales for over four years before moving in-house to build a Customer Success organization in San Diego. She also owned her own business for nearly 10 years and has spent much of her working career in Business Technology Sales and Operations Management.
Having extensive experience on both sides of the sales process, Annette understands the positive impact the right solution can have on an organization’s success and how to help customers grasp every possible benefit. Her passion is delighting customers and helping them realize their business goals.
Annette has three daughters and two sons-in-law. She and her husband recently moved from San Diego to our headquarters in Cape May, New Jersey. Their home is governed by their three pugs and the world’s greatest desert tortoise.
Amir Sagri joined eDriving in July 2016 as a Mobile Architect. Prior to this, Amir worked at Magnet Systems as Solutions Architect overseeing projects at GM labs. Amir also served various technology lead roles in Telenav Inc., including Cloud Infrastructure and Platform Architect. Amir has more than 20 years of experience in product innovation, software engineering and large-scale data processing platforms, in addition to managing global teams to deliver product roadmaps.
Along the way, he formed several start-ups from ground-up which led to successful exits. Amir lives with his wife, two children and a cat. Engineer at heart, Amir loves to build products and travel around the world.
Sheila officially joined eDriving in 2020 after four years working with the company as an independent consultant, where she helped to establish the eDriving brand, launch Mentor by eDrivingSM, reposition the company’s flagship Virtual Risk Manager® offering, and generate increased awareness and demand for eDriving’s services.
Sheila has extensive B2B and B2C marketing and product experience spanning technology-based products and services across education, media, telecommunications, and information services, at companies ranging in size from Fortune 100 to small, private entities.
Throughout her career, Sheila had the privilege of working with amazing teams to launch several transformative “firsts”: Mentor by eDriving, the first smartphone-based, closed-loop driver risk management offering; AOL’s “You’ve Got Pictures”® digital photo service made available at 30K retailers; and early market trials of movies-on-demand and 100-channel digital TV.
Sheila grew up in Northern Virginia, but gravitated to the Midwest for school, earning a BBA from the University of Notre Dame and an MBA from Northwestern University’s Kellogg Graduate School of Management. An outdoor enthusiast and retired triathlete, Sheila enjoys hiking, biking, water sports, and hanging out with her husband, college-aged triplets, and oldest daughter.
Chad joined the eDriving team in March 2018. Chad has an extensive sales and marketing background in B2B environments with a specialty in building new business. Chad is leading eDriving’s Business Development Team, bringing our global safety solutions to new fleet customers and channel partners throughout the world.
As a 10-year industry veteran, Chad helped pioneer “continuous driver license monitoring” in the fleet industry, transforming the way commercial fleets proactively manage safety and risk. Chad grew up in Northwest Florida, studied Biology & Chemistry at Marquette University, received an MBA from the University of Minnesota – Carlson School of Management, was married in St. Peter’s Basilica in Rome and currently resides in Eden Prairie, Minnesota.
Mark is Chief Information Officer at eDriving, overseeing all technical and security aspects of the business. He works closely with the CEO to help select and implement suitable technology to streamline internal and external operations and help optimize their strategic benefits. Mark joined eDriving over 20 years ago and during his time at eDriving has progressed from Junior Programmer through the ranks to IT Director and finally to Vice President, VRM Engineering and Chief Information Officer.
Prior to joining eDriving Mark completed an apprenticeship in Electronic and Mechanical Engineering with the Ministry of Defence at RAF Henlow in the UK. Mark then went on to Study Electronic and Information Engineering at Huddersfield University. So when things are broke in the office he is the go-to guy to get it fixed. Mark brings some 40+ years engineering experience to his team, first dabbling with coding at the age of seven when his parents bought him a Sinclair ZX81 computer. Mark is constantly keeping up with emerging technology and security threats and ensures the VRM-Mentor platform is available and secure for clients 24/7. When not at work Mark enjoys spending time with his wife and two young boys in the countryside surrounding his home village of Meltham, West Yorkshire in the UK.
Heather Odom is an organizational catalyst for change with twelve years in human resources. Specializing in talent acquisition, management development, and business strategy implementation, she partners with senior leadership to cultivate forward-thinking workplaces and performance-driven culture. In 2011, Heather joined eDriving and has been involved in five buy and sell-side acquisitions. Her background in the finance, technology, and education have included implementing training programs, corporate restructures, and even earning an inaugural Workplace Excellence Award.
Heather grew up in the Bay Area and holds a Bachelor’s of Science Degree in Psychology. She achieved certification as a Senior Professional in Human Resources (SPHR) and serves as a board member for Kids Included Together, a global e-learning organization committed to inclusive practices for children with disabilities. In her downtime, Heather can most likely be found traveling, on a mountain or trail, and enjoying family time.
Mladen joined eDriving in 2016 as a Software Architect, bringing with him more than 25 years’ experience in building software, mentoring, and managing teams.
A seasoned leader, Mladen’s expertise in multiple domains and technologies have helped him build and augment eDriving’s telematics back end development team. His extensive technical knowledge and valuable leadership skills enable him to effectively support his team as they successfully scale eDriving’s digital driver risk management solutions globally.
Mladen is adept at building strong partner relationships and passionate about ensuring that eDriving customers receive an outstanding experience.
Mladen lives in San Jose, California, with his wife and teenage son. He and his family love outdoor activities and traveling the world.
Sarah joined eDriving in September 2021 as Senior Vice President, Global Driver Risk Management. She leverages her unique and robust background to bring our global driver safety solutions to new customers, and to partner with new and existing customers in the development of implementation strategies and plans to maximize the success of each risk management program deployment.
Sarah has nearly 20 years of experience working for a Fortune 250 company, with past responsibilities including project and change management, training, marketing communications, sales and safety.
In her safety role, Sarah was responsible for developing a global fleet safety strategy and implementing a program that would increase awareness around the importance of safe driving and ultimately reduce vehicle collisions. This is where she was first introduced to eDriving and together they partnered to create a program that delivered on just that.
Sarah holds a Bachelor’s degree in Organizational Management and Communications and a Master’s in Business Administration. She relocated from Wisconsin to Tennessee in 2020 and takes every opportunity she has to explore the outdoors, check out great restaurants and enjoy all the live music Nashville has to offer.
A practitioner of user-centered designs and passionate for building solutions that delight customers, Shireen joined eDriving in 2016. She brings extensive experience in building mobile and web-based driver safety solutions in fast-paced environments. True collaboration is at the heart of how she leads her teams to work in synergy, create deeper levels of engagement, and drive successful product rollouts. As VP of Product for our Mentor smartphone telematics app, she is responsible for creating product vision and guiding strategy for our roadmap. Shireen engages with our global team of engineers, designers, executives and stakeholders to build solutions that our customers love, while maintaining a balance between functionality, quality and simplicity.
Shireen holds a Bachelors of Engineering degree in Electronics & Telecommunications and Masters in Business Administration. Shireen has her roots in India, and she currently resides in Saratoga, California with her husband and seven-year-old daughter. When not at work, she likes to hit the local Crossfit box!
Stef Campbell is Senior Vice President of Privacy, Compliance and Analytics at eDriving. Stef joined eDriving in 2020, having previously worked as a Regional Risk Manager for one of eDriving’s large clients, and now supports eDriving’s clients to navigate the complicated world of Privacy and Compliance. Stef worked for many years in various global manufacturing organizations, where the terms “continuous improvement” and “Six Sigma” are not ‘nice to have’, they are core values, so it is no surprise that Stef loves problem solving and creating standard processes! Stef has experience in logistics, operations management, procurement, fleet management, property and liability insurance, and risk management.
Stef loves her four-legged friends – two dogs and a cat, who are a constant source of enjoyment and amusement. She describes herself as resilient, resourceful, and determined and believes that kindness and laughter are prerequisites in life.
Stef champions the idea that important analytics and insights can help our clients to achieve the mission of drivers going home safely to their loved ones at the end of each day, without sacrificing their drivers’ privacy.
Michele joined eDriving in February 2019 as a Sr. Project Manager for our eLearning team. Her incredible attention to detail, ability to manage more details than most of us can count, and her 20+ years’ experience wowing customers in telecom, software, and telematics, made her a great fit for our Customer Success team. She was brought over as Director, Customer Success, to help manage our Delivery & Distribution Programs (DDP).
As Vice President, Customer Success, Michele continues to grow both our DDP programs and her team, managing over 130,000 drivers (and growing) on our VRM-Mentor platform globally.
Michele lives in San Diego with her husband, Nick, and their two French Bulldogs, Dibs and Don Pablo.
Chase joined eDriving in 2018 as a Customer Success Manager. Upon joining the team, he quickly immersed himself in the eDriving culture and made supporting customers his number one priority. He enjoys working with clients all over the world and helping them achieve successful Risk Management programs to help their drivers get home safely to their loved ones at the end of every working day. Chase and his Customer Success teams continue to work together daily to create a safe driving culture with each new customer as we continue to grow!
Chase attended the University of North Carolina Wilmington where he studied International Business. After school, Chase returned to Cape May where he met and married his wife Kaitlyn. Chase and his wife still reside in Cape May with their two children, Carter and Corson, and Boxer, Leila.
Claire joined eDriving in June 2021 as Vice President of Customer Success, Channel Partnerships. Supported by a fantastic Customer Success Network, Claire’s role is to ensure that eDriving delivers a world-class service to clients through its partner networks, and that end users are able to maximize the value of eDriving’s products and services.
Claire has a decade of experience working in telematics and insurance, having fallen in love with the benefits of telematics and data-led actionable insights in 2011, while leading on the value proposition, launch and operational process execution of Hastings Direct’s UK telematics insurance program. This triggered a passion for driver safety and using behavioral change to prevent crashes.
Prior to joining eDriving, Claire spent seven years at The Floow as MD Client Development EMEA. She lists her greatest achievement as developing, commercializing and implementing a telephone coaching program, which identified and coached drivers at risk of a collision, and was subsequently recognized by a Prince Michael Road Safety Award.
Claire recently relocated from the South of England, to Yorkshire. She has two grown-up children, four dogs and two cats. She’s a keen traveler and loves combining visits to clients with discovering new places. In her limited spare time, she’s an avid reader, loves movies, and is keen to take on “ridiculous” challenges, such as cycling the 100-mile Prudential Ride London despite having “no natural sporting ability!”
Lindsey joined eDriving in 2013, launching her career here as an eLearning Developer and evolving into her current role as Associate Vice President. Lindsey oversees eLearning production, from scripting to development to translation and delivery to eDriving platforms. Lindsey’s attention to detail and commitment to excellence have helped launch nearly 200 Mentor modules in multiple languages, plus other product lines, including a relaunch of our world-renowned defensive driving course, One More Second, and various standalone products. She works across teams and time zones to ensure product success from start to finish.
Lindsey grew up in the San Diego area, ventured to Malibu to attend Pepperdine University (which included a year abroad in Florence, Italy), and returned to North San Diego County after graduation. She recently relocated to New Jersey to be closer to eDriving headquarters. She now lives there with her husband, two daughters, and their Golden Retriever, Teddy Ballgame.
Kenny joined eDriving in 2017 and currently leads the FP&A and Sales Ops teams at eDriving. Prior to joining eDriving, he held roles at UBS Investment Bank in New York and Gryphon Investors in San Francisco. Across his career, he has executed on several strategic corporate development transactions ranging from M&A, leverage buy-outs, capital restructuring/refinancing and strategic divestiture.
In his downtime, Kenny likes to keep active through engaging in outdoor activities and playing a variety of sports.
Vihang joined eDriving in 2019 and leads the Accounting team at eDriving. Prior experience includes 15+ years of management of Accounting and Finance Department, as well as serving as an Auditor for various industries (Chemical, Manufacturing, Defense & Aerospace, Computer Software). Credentials include CPA (Certified Public Accountant) from California Board of Accountancy & CA (Chartered Accountant) from India.
In his downtime, he enjoys outdoor activities and spending time with his family.
Andrew joined eDriving in June 2021 as Vice President, Insurance Partnerships. He leads our insurance focus across UK, Europe, Middle East and Africa, with the aim of bringing together road risk management, insurance and the end customer.
Andrew has an insurance background, having worked for AXA UK, and then as part of the Global P&C team based in Paris. This international insurance experience took him across the globe where he gained experience of the challenges and opportunities that different markets present.
Prior to joining eDriving, Andrew was an insurance manager in the Accenture Strategy & Consulting practice based in London, where he focused on projects including cyber insurance, underwriter transformation and fintech.
On a personal note, Andrew loves skiing and travelling to watch sport. He’s also a keen open water swimmer having previously swum to the Isle of Wight for charity. He is currently studying a part-time Executive MBA at ESCP in Paris.
With a career spanning three decades within the general insurance industry, Nick’s previous role was at Zurich Financial Services, where he helped customers of all types and sizes to improve fleet and driver safety both on a national and international basis. For the last 15 years he has been actively involved in behavior-based telematics, serving as a catalyst between technology, driver behavior and insurance. He joined eDriving in February 2019 to apply his many years of experience to help fleets across Europe, Africa, the Middle East and Asia Pacific (EMEA) incorporate behavior-based telematics into their driver safety programs.
A huge advocate of the Global Road Safety Partnership (GRSP), for many years Nick has been an active participant of the Insurance for Safer Roads collaboration, co-hosted by GRSP. In recent years he has been co-organizer and co-host of road safety events in Ghana, Cameroon and Malaysia, utilizing his extensive list of contacts who also share the appetite for road safety, to proactively promote the importance of driver safety within differing continents and economies.
Nick’s passion for road safety has led him to personally attain the highest achievable nationally recognized standard for a civilian driver within the UK, awarded by the Royal Society for the Prevention of Accidents (RoSPA). An avid cyclist, Nick completed 100 miles for the legendary Ride London in just under five hours and has also conquered the fearsome Mont Ventoux and Col de la Madone.
Nick has three teenage daughters but it’s Lola the Cocker Spaniel who rules the house. He and his family love exploring France and closer to home they enjoy long walks in the Leicestershire countryside.
Before joining eDriving on May 2020, Cliff was working in Intactsafety Consultancy Ltd. Which providing professional BTW training service to eDriving customers across Asia and Greater China. Cliff now leads the eDriving China team to serve both Global and Local customers across Mainland China and Asia. To bring the world class technical knowledge to that developing territories.
Cliff is spending all his time in logistics and transport field after graduated from Hong Kong Polytechnic University. He also got a MBA degree on 2005. With 25+ year experience in regional fleet management, drivers safety management and training, transport safety audit and transport safety standard development.
Cliff bring up new insight , as the pioneer to upgrade traditional DDT to Behavioural and Coaching Model. He also joined several national & global associations and actively participating in some regional transport safety improvement projects.
Cliff grow up in Hong Kong, is a very frequent traveller. He still love to participate in local charity activities, being the Assistant Director of Hong Kong Road Safety Patrol. He has one daughter, as a registered dietitian, always provide professional advice to manage Cliff’s weight and diet.
Eric joined the eDriving team in October of 2019 as Director of Sales. He brings over 12 years of sales success both regionally and nationally in the fleet management technology/telematics space with industry leaders like Trimble and Omnitracs – helping fleets of all sizes increase efficiency, safety, and savings. Focused on new business, Eric has extensive experience in both direct and channel sales, which has included partnering with Verizon, Sprint, and AT&T.
Most recently launching eDriving’s partnership with Geotab which combines their world-class telematics with eDriving’s industry-leading driver risk management toolbox. His focus is bringing eDriving’s award-winning safety solutions to new fleet customers throughout North America.
Eric is based on the west coast, residing in sunny Southern California. Away from work, Eric spends his free time in the gym, enjoying his family and dogs, and watching his two sons play high school football and hockey.
Kellie officially joined eDriving in October 2021 after working with the company as an independent consultant for two years, where she helped to establish the channel marketing strategy and increased sales enablement tools including a new library of videos.
Kellie has extensive B2B and B2C product marketing experience spanning technology, education, and retail companies, ranging in size from startups to Fortune 100. Throughout her career, Kellie has had the privilege of working with amazing teams to launch new brands, products, partnerships, and concepts.
Kellie grew up in Richmond, Virginia and graduated from Virginia Tech with a Bachelor of Science degree in Marketing Management. She has lived around the country in Charlotte, Portland, Boston, and now southern Connecticut. She has spent the last eleven years working remotely.
Kellie most enjoys family time and stays very busy with her two young sons, Weston and Caden.