About

Leadership

Ed Dubens

CEO / Founder

Ed joined the eDriving executive team in March 2016, with eDriving’s acquisition of Interactive Driving Systems. A pioneer in the development of telematics-based safety solutions, Ed is leading the eDriving Fleet Team in synthesizing and commercializing innovative ways to help corporations large and small take advantage of cutting-edge technology, as well as continuing to grow eDriving’s presence in global safety solutions.

As founder and CEO of Interactive Driving Systems, Ed led his team at the forefront of research and innovation in the field of road safety and culture change strategies. Ultimately the company’s tireless efforts led to the creation of its flagship product, Virtual Risk Manager®(VRM), a first-of-its-kind fleet risk management offering focused on helping clients build their road safety management strategy into their operating DNA on the journey towards creating a CRASH FREE CULTURE®.

Under Ed’s leadership, VRM to date has trained over a million fleet drivers, earned over 70 awards, and enjoyed the privilege of working with some of the world’s most successful businesses, including BT, Nestlé, Zurich, Cummins, Pfizer, Siemens, Johnson & Johnson, Mondelez, GSK, Merck & MSD, Transport for London, ASDA (Wal-Mart), Liberty Mutual, Roche, TNT, Sanofi, AON, Iron Mountain, McCain, Royal Mail, and many more.

As a veteran of the fleet risk management industry for over 20 years, Ed has helped transform the way companies proactively manage risk and prioritize the safety of their employees on a daily basis. His passionate advocacy and leadership efforts have been instrumental in initiating and maintaining collaborative industry benchmarking initiatives.

Ed grew up in the United Kingdom, studied Marketing and Engineering at The University of Huddersfield, became a US citizen in 2010, travels the world regularly for business and pleasure, and is a fishing and wildlife photography enthusiast.

Andy Cuerden

Managing Director, Europe

Andy has been working with CEO and Founder Ed Dubens since 1994. Instrumental in the initial technical development of Virtual Risk Manager (VRM), Andy has overseen the continued evolution of the platform from an offline CD-ROM to the cloud-based program of today that helps companies around the world manage driver risk.

The advance of smartphone telematics has resulted in the development of VRM-Mentor, incorporating Mentor by eDriving, a smartphone telematics driver improvement program. Andy continues to be heavily involved in the development process to ensure that the program is not only simple and accessible to clients, but also fully compliant with the General Data Protection Regulation (GDPR) and that, above all, client and driver data remains private, safe and secure.

So important is information security and client privacy to eDriving that Andy led a team in achieving and maintaining an internationally-recognized standard that defines best practice for an information security management system. First achieving the British Standard Institute’s ISO/IEC 27001: 2013 standard for information security management in 2014, Andy has ensured that the company’s comprehensive security systems continue to meet the highest standards, resulting in re-certification in 2018.

Andy resides in Huddersfield, UK, and holds a History degree from the University of Lancaster. Away from the office he can be found following and supporting his beloved Huddersfield Town Football Club.

Ross Green

Chief Financial Officer

Ross’ diverse background in global finance and strategy brings fresh vision to the eDriving leadership team.

Prior to joining eDriving in December 2016, he served as the Director of Corporate Strategy at InsuranceQuotes.com in Denver, Colorado, where he managed a team overseeing financial planning/analysis, business development, and executive-level strategic initiatives. He was involved in two buy-side acquisitions, and was part of the executive team responsible for selling InsuranceQuotes.com to Genstar Capital–backed All Web Leads in December 2015 for $165 million.

From 2007 to 2012, Ross served in a variety of management roles at UBS Investment Bank in both London and New York, most notably holding a role directly supporting the global COO and joint global heads.

Ross grew up in the United Kingdom. He holds a first-class Bachelor of Science degree in Accounting and Finance from the University of Warwick, and is certified with the Chartered Institute of Management Accountants (CIMA).

Annette Correll

Senior Vice President, Customer Success

Annette joined eDriving in February, 2018 with a focus on Customer Operations. Annette works across all eDriving teams to identify and support innovative product development and streamline operations to directly support our customers’ programs and objectives. Prior to eDriving, she was in frontline sales at Verizon Telematics for over four years before moving in-house to build a Customer Success organization in San Diego. She also owned her own business for nearly 10 years and has spent much of her working career in Business Technology Sales and Operations Management.

Having extensive experience on both sides of the sales process, Annette understands the positive impact the right solution can have on an organization’s success and how to help customers grasp every possible benefit. Her passion is delighting customers and helping them realize their business goals. Annette lives in San Diego with her husband and three amazing daughters. Their home is governed by their two pugs and the world’s greatest desert tortoise.

Chad Lindholm

Senior Vice President, Business Development

Chad joined the eDriving team in March 2018. Chad has an extensive sales and marketing background in B2B environments with a specialty in building new business. Chad is leading eDriving’s Business Development Team, bringing our global safety solutions to new fleet customers and channel partners throughout the world.

As a 10-year industry veteran, Chad helped pioneer “continuous driver license monitoring” in the fleet industry, transforming the way commercial fleets proactively manage safety and risk. Chad grew up in Northwest Florida, studied Biology & Chemistry at Marquette University, received an MBA from the University of Minnesota – Carlson School of Management, was married in St. Peter’s Basilica in Rome and currently resides in Eden Prairie, Minnesota.

Jim Noble

Vice President, Risk Engineering

Jim has been associated with eDriving for almost 20 years as a customer, a consultant and as a team member. His 40+ years in transportation encompass leadership positions in fleet operations management, logistics management, advocacy, driver safety and global risk management. As lead Risk Engineer for eDriving he works to find innovative ways of harnessing the power of eDriving’s “Big Data to produce valuable/actionable/easy to understand insights aimed at reducing our customers’ risk profile.

Jim works with our partners to provide industry leading holistic risk scoring that is rapidly becoming the standard for quickly assessing driver risk. Jim pioneered eDriving’s unique OneOnOne Post Collision Coaching Program designed to help drivers gain defensive driving insights from after-action coaching. Jim’s voice is regularly heard in eDriving’s Thought Leadership presentations. When he is not helping eDriving customers reduce fleet risk, Jim can usually be found on a stream or river in his beloved Rocky Mountains with a fly rod in his hand.

Nick List

Vice President, Customer Success, Europe

With a career spanning three decades within the general insurance industry, Nick’s previous role was at Zurich Financial Services, where he helped customers of all types and sizes to improve fleet and driver safety both on a national and international basis. For the last 15 years he has been actively involved in behavior-based telematics, serving as a catalyst between technology, driver behavior and insurance. He joined eDriving in February 2019 to apply his many years of experience to help fleets across Europe, Africa, the Middle East and Asia Pacific (EMEA) incorporate behavior-based telematics into their driver safety programs.

A huge advocate of the Global Road Safety Partnership (GRSP), for many years Nick has been an active participant of the Insurance for Safer Roads collaboration, co-hosted by GRSP. In recent years he has been co-organizer and co-host of road safety events in Ghana, Cameroon and Malaysia, utilizing his extensive list of contacts who also share the appetite for road safety, to proactively promote the importance of driver safety within differing continents and economies.

Nick’s passion for road safety has led him to personally attain the highest achievable nationally recognized standard for a civilian driver within the UK, awarded by the Royal Society for the Prevention of Accidents (RoSPA). An avid cyclist, Nick completed 100 miles for the legendary Ride London in just under five hours and has also conquered the fearsome Mont Ventoux and Col de la Madone.

Nick has three teenage daughters but it’s Lola the Cocker Spaniel who rules the house. He and his family love exploring France and closer to home they enjoy long walks in the Leicestershire countryside.

Paul Sudell

Vice President, Customer Success, Global

Paul joined eDriving in 2010, fresh out of University with a Bachelor’s Degree in Finance and Marketing and also now holds a Masters in International Business. Paul has been on the front line of our Customer Success organization since joining, and now leads the team helping our clients plan and execute their Risk Management Programs.

Paul and his team play a pivotal role in bringing together the various eDriving teams required to help a client prepare for launch including VRM-Mentor Engineering, Database Management, Privacy, Security, Design and eLearning. Many clients look to Paul to become part of their team ensuring “all persons driving for work purposes return home to their loved ones at the end of each day.” Paul’s passions, apart from his wife and two daughters, include wrangling Marlin, Sailfish and Sharks out in the Canyons 75+ miles offshore from his base in our Cape May, New Jersey offices.

Cory Fee

Vice President, Customer Success, AMEA

Based in Perth, Western Australia, Cory joined the eDriving team in March 2019. Starting his career as a population dynamics research scientist he loves “big data” and the examination of trends with a view to improving safety and environment performance. He has been responsible for managing world class conservation reserves and has been in the emergency response and/or crisis management teams for some of the world’s largest companies operating some of the highest risk facilities.

His passion for safe driving and utilization of technology to mitigate the inherent risk associated with this everyday activity was inspired by a five-year stint as an expedition leader in Africa, the Middle East, and Asia; driving purpose-built “go anywhere” vehicles in some of the world’s most challenging environments whilst keeping participants safe required a strong advanced/defensive driver skill set. He has driven in environments such as the Sahara, Kalahari, and Thar Deserts, and the Karakoram Highway/High Himalaya. He put this expertise to good use in his retirement from expeditioning by training company professional drivers in remote and challenging locations across the globe.

More recently in his career, Cory has been responsible for developing and customizing driver safety policy and procedure for international oil and gas companies prior to operations in the Middle East, and also successfully established a new breed telematics company based in Dubai importing and distributing top tier technology to 27 MEA countries.

Cory is an ISO 9000/14000, and OHSAS18000 Auditor, has Transport Research Laboratory (TRL) collision investigation training, and is a Royal Society for the Prevention of Accidents (RoSPA) approved Defensive/Advanced Driver Trainer and Assessor.

Cory has two young boys who share his love for all things motorized and loves camping, fishing, travelling, and the outdoors.

Mark Spittlehouse

Vice President, VRM Engineering/ CIO

Mark is Vice President, VRM Engineering/ Chief Information Officer at eDriving, overseeing all technical and security aspects of the business. He works closely with the CEO to help select and implement suitable technology to streamline internal and external operations and help optimize their strategic benefits. Mark joined eDriving over 20 years ago and during his time at eDriving has progressed from Junior Programmer through the ranks to IT Director and finally to Vice President, VRM Engineering and Chief Information Officer.

Prior to joining eDriving Mark completed an apprenticeship in Electronic and Mechanical Engineering with the Ministry of Defence at RAF Henlow in the UK. Mark then went on to Study Electronic and Information Engineering at Huddersfield University. So when things are broke in the office he is the go-to guy to get it fixed. Mark brings some 40+ years engineering experience to his team, first dabbling with coding at the age of seven when his parents bought him a Sinclair ZX81 computer. Mark is constantly keeping up with emerging technology and security threats and ensures the VRM-Mentor platform is available and secure for clients 24/7. When not at work Mark enjoys spending time with his wife and two young boys in the countryside surrounding his home village of Meltham, West Yorkshire in the UK.

Amir Sagri

Vice President, Mentor Engineering

Amir Sagri joined eDriving in July 2016 as a Mobile Architect. Prior to this, Amir worked at Magnet Systems as Solutions Architect overseeing projects at GM labs. Amir also served various technology lead roles in Telenav Inc., including Cloud Infrastructure and Platform Architect. Amir has more than 20 years of experience in product innovation, software engineering and large-scale data processing platforms, in addition to managing global teams to deliver product roadmaps.

Along the way, he formed several start-ups from ground-up which led to successful exits. Amir lives with his wife, two children and a cat. Engineer at heart, Amir loves to build products and travel around the world.

Julie Farmer

Marketing Director

Julie started working for eDriving as a freelance writer in 2006, joining the company full-time in 2016. As Marketing Director Julie works with teams in both the UK and US on event planning and corporate communications. Julie also writes eBooks, white papers, best practice guides, website content, email newsletters, press releases and manages the company’s social media accounts. As editor of eDriving’s online road safety magazine, Three60, Julie collates and writes articles for at-work drivers and their families, as well as risk management articles for organizations.

Julie has a First Class Honors Degree in Media Production and a Post-Graduate Diploma in Journalism. She lives in Sheffield, UK, with her husband, son and daughter. Any “me time” is spent with her head in a book, or dreaming of writing her own bestseller one day.

Lindsey Ball

Production Director, eLearning

Lindsey joined eDriving in 2013, starting as an eLearning Developer and evolving into her current role. Lindsey oversees the eLearning production for Mentor and VRM offerings, from voiceover to XML development to translation and delivery on both platforms. Lindsey’s attention to detail and commitment to excellence have helped launch more than 100 Mentor modules in 13 languages, plus other product lines, including a relaunch of OneMoreSecond (also in 13 languages) and various standalone products. She works across teams and time zones to ensure product success from start to finish.

Lindsey grew up in the San Diego area, ventured to Malibu to attend Pepperdine University (which included an eight-month stint in Florence, Italy), and returned to North San Diego County after graduation. She lives there with her husband, daughter (plus another little girl due in March 2019), and their golden Retriever, Teddy Ballgame.

Shireen Sachar

Director of Product, Mentor

An advocate of “sprints” and passionate about user-centered designs, Shireen joined eDriving in 2016. As Director of Product for our Mentor smartphone telematics app, she is responsible for driving the direction of product roadmap for new and existing features. Her energetic personality, together with strong collaboration and team management skills have allowed her to build close relationships with design, engineering, and e-learning teams. She believes that this teamwork is key to fast development cycles in an agile environment and also makes it possible to hit the timelines.

Shireen brings nine years of experience working in the telematics industry, building mobile and web-based driver safety solutions. In the past she has led product development for competitive fleet and mobile resource management solutions, building products from the ground-up. Shireen holds a Bachelors of Engineering degree in Electronics & Telecommunications and MBA in General Business Management. Shireen grew up in India and currently resides in Saratoga with her husband and five-year-old daughter. When not at work, she likes to hit the local Crossfit box!

James Dubens

Director of Product, VRM

James’ role at eDriving started 25 years ago at the early inception of the business. After obtaining a BSc in Molecular Biology, James completed a PGCE and taught Science for two years before joining eDriving. He started in the eLearning team developing training materials for employees driving for work purposes, which also enabled him to enjoy his passion for travel, visiting clients across four continents to research local driving customs and create country-specific training materials.

In 2005 James transferred from Huddersfield to eDriving’s Cape May office to become a Customer Success Manager, forging the beginnings of relationships with clients that he still works with today. He returned to the UK in 2007 as a Global Customer Success Manager. James’ experience of supporting clients, creating training materials and working closely with the engineering team puts him in a unique position to help eDriving’s Global Customer Success Network provide the most effective risk reduction solutions to clients across the globe.

As Director of Product, VRM, he focuses on ensuring that new developments to eDriving’s patented closed-loop risk reduction program both enhance users’ experience as well as the effectiveness of client programs to positively influence drivers’ behavior and reduce their exposure to on-road risk.

James lives in Yorkshire in the UK with his wife and two young children. When not enjoying the company of his family, James can be found cycling up and down the many hills Yorkshire has to offer.