Transforming work-related road safety
GSK partnered with eDriving to create an interactive programme to empower employees to enhance their overall awareness, learn more about safe driving practices, engage in important conversations about driver safety, and ultimately, help protect themselves and their families. The programme started with a pilot in the West Region of India and then rolled out to the rest of India, following success in the western regions.
GSK uses eDriving’s Virtual Risk Manager® (VRM), a comprehensive risk management solution with five components:
Safety Culture, the heart of VRM. This involves creating a commitment to safety that cascades from leadership through all ranks of an organisation. VRM helps organisations to establish or augment a company/fleet safety policy, and engender commitment by having fleet drivers pledge compliance and demonstrate knowledge of its principles via a custom assessment.
RoadRISK®, VRM’s predictive risk assessment tool which helps fleet managers to understand the ‘probability’ and ‘likelihood’ of a fleet driver being involved in an incident /crash. “Profile” and “Defensive Driving” modules supply inputs to the research-validated model to classify drivers according to risk levels in the “Feedback” section.
DriverINDEX®, VRM’s unified platform which integrates the most comprehensive set of fleet driver performance data into one system, providing an unprecedented view of total risk across an organisation. Drivers are ranked to allow fleet managers to focus on those most in need of training and coaching, for which content and a “manager’s toolkit” are supplied.
RiskCOACH®, an extensive library of 24 titles which allows fleet managers to prescribe specific training to address gaps identified by a driver’s RoadRISK results. An additional library of 36 Best Practice guides allows for quick review and remediation of even more topics using an easy-to-digest format.
Benchmarking Analytics, monthly, quarterly, and annual analytics which allow fleet managers to track driver performance, spot dangerous trends, and intervene to turn driving behaviours around.